QR codes have taken the marketing and advertising world by storm. An exciting piece of news that indicates this is – just earlier. This year a Shanghai-based gaming company put together an elaborate drone show that had a scannable QR code projected onto the night sky. All users had to do was pull out their smartphones and point them at the sky to scan the code, prompting them to download a video game.
Isn’t that some cool marketing? Well, this is just one of the many creative ways in which QR codes can be used as an effective physical to digital marketing tool. But, as a small business owner, you don’t have to be that flashy with QR codes. You can leverage QR codes to supercharge your brand’s marketing in some ways that are easy on the pocket.
In this article, we will talk about the key benefits of QR codes for businesses.
- Giveaways and offers to drive customer loyalty
As a small business, ensuring customer retention and loyalty can do wonders for your business. Nearly 70% of loyal customers are likely to make repeated purchases, and on the cost, retaining your local customers can be 5 to 25 times less costly.
There are numerous ways to leverage QR codes to delight customers and make them return for more. Place QR codes on your product packaging, receipts, in-store aisles, email marketing campaigns, social media profiles, and more. Tell them all they need to know about participation in loyalty programs, offers, and referral programs.
Networking is the key to success in every industry. Whether you’re a sales professional, realtor, consultant, insurance agent, or any service professional, your network will determine your success. QR code-enabled digital business cards can enhance your networking efforts and help you build more connections. With a digital business card, you can share your contact details in a flash and build meaningful relationships with potential consumers.
If your business is app-based or provides app support, you can make the download process easy for your customers. It could be that customers are interested in your app but don’t end up following through to search for it on the app store to download it. With an app QR code, you can directly lead interested users to a download prompt. It’s essential to ensure that the QR code’s visual elements reflect your application branding well because people are led away by anything that feels spammy.
- Increase your brand’s visibility on social media
A simple QR code placed at brand touchpoints can bring steady traffic to your social media profiles, be it existing customers or leads. Make it seamless for those interested in your brand to reach out to you on social media.
With social media QR codes, users are led to a multi-link landing page that directs them to the social platform of their choice. Deploy them on any marketing collateral, flyers, banners, packaging, advertisements, emails, SMSs, and so much more. Today's engagement on social media is essential; user-generated content can give your business the edge.
- Boost your brand’s website traffic
Marketers know that driving traffic to your brand website is necessary for developing leads and ultimately converting. At the same time, there are different sources for increasing digital traffic, like email, CTC advertising, SEO, and more.
What about physical touchpoints? Getting customers from the physical world to visit your website can effectively reach more people in your digital marketing funnel.
End note
Hopefully, this guide has given you a clear-cut view of how you can utilize the importance of QR codes in your small businesses. So, select a QR code generator to get the benefits of QR codes by using them in your industry.
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